When translated ‘Chak de Phatte’ means to pick up the floorboards. However, rather than the literal meaning, it is a statement of encouragement amongst the Asian culture.
‘Chak de Phatte’, commonly used by the Asian community, is heard in a variety of situations. Whether it’s your parents telling you to get the job done, your friends asking you to drink up or your inner self telling you to keep going.
‘Chak de Phatte’ has been in the making since 2012 when it was patented in the UK & globally as a label. At ‘Chak de Phatte’ we are proud of our culture & the motivation the statement brings. So proud, we are intent to share this with all cultures and all walks of life.